Top Producer
Legacy real estate CRM with MLS integration and automated market reports.
Overview
Top Producer is one of the longest-running real estate CRMs, known for its deep MLS integration and automated market snapshot reports. Recently modernized with a new interface and social media integration.
Pros & Cons
Key Features
Our Top Producer Review
We evaluate every software across five key criteria. Here's how Top Producer scores.
Ease of Use
4.0 / 5.0Top Producer has modernized significantly in recent years. The CRM interface now features a clean design with visual pipeline management. The MLS-connected follow-up campaigns (FiveStreet) are a unique differentiator. The social insights feature pulls contact info from social media automatically. The revamp has made it much more competitive with newer platforms.
Ease of Implementation
3.5 / 5.0Top Producer setup involves connecting your MLS, importing contacts, and configuring follow-up campaigns. The MLS integration setup is unique to Top Producer and requires some configuration. The onboarding team provides assistance. Pre-built marketing campaigns speed up deployment. Most agents are productive within 1-2 weeks.
Support
4.0 / 5.0Top Producer provides phone and email support during business hours with knowledgeable agents. The support team has deep real estate experience, having served the industry for decades. The help center includes articles, videos, and webinars. The long track record means a wealth of resources and community knowledge.
Integrations
4.0 / 5.0Top Producer integrates directly with over 100 MLS systems — a unique advantage. Additional integrations include Zillow, Realtor.com, BombBomb, Zapier, and various lead sources. The FiveStreet lead management feature connects with many real estate advertising platforms. The MLS data integration is unmatched.
Value for Price
3.5 / 5.0Top Producer pricing is mid-range for real estate CRM. The MLS integration and automated market reports add unique value not available from competitors. The per-agent pricing is reasonable, and the included marketing features reduce the need for additional tools. Best value for agents who want MLS-connected CRM features.