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Lofty (formerly Chime) for Real Estate

4.2/ 5
Visit Lofty (formerly Chime)

Our Take

Lofty is the most AI-forward real estate platform available. Its AI assistant can engage leads via text, qualify them, and book showing appointments — all without human intervention. If you're generating more leads than you can personally respond to, the AI does the heavy lifting.

Pros for Real Estate

  • +AI assistant engages, qualifies, and books appointments automatically
  • +Intelligent lead scoring shows you exactly who to call first
  • +Modern, beautiful IDX website templates
  • +Dynamic CMA tool helps with listing presentations
  • +Social media ad integration for Facebook and Instagram

Cons for Real Estate

  • Premium pricing comparable to kvCORE ($449+/mo)
  • AI texting needs careful configuration to avoid sounding robotic
  • Long-term contract typically required
  • Significant learning curve to use all features
  • Some advanced features cost extra on top of base price

Best For

Tech-forward agents and teams generating high lead volume who want AI to handle initial engagement.

Skip If

You prefer a personal touch from first contact, have low lead volume, or are on a tight budget.

Pricing

$449/mo base. AI features and additional users are extra.

Quick Info

See how Lofty (formerly Chime) ranks

Best CRM for Real Estate